CANADA | SQUARESPACE | STRATEGY |WEB DESIGN | CONTENT
Studio Po – Iyengar Yoga Website Strategy & Redesign
Repositioning a yoga studio website to clearly serve both local Toronto students and a growing online audience.
The Project
Client: Studio Po Yoga
Industry: Yoga & Wellness
Background
Studio Po Yoga, led by Stephanie, had recently undergone a visual rebrand and began rebuilding its website on Squarespace internally. While the new direction reflected the updated aesthetic of the studio, the website structure and messaging lacked clarity around the studio’s two core audiences:
Toronto-based students looking for in-person Iyengar yoga classes
Remote students interested in online classes, video content, and on-demand practice
The project required not only design and development support, but also strategic guidance around UX flow, content architecture, SEO, and platform decisions.
Challenge
The homepage mixed multiple audiences without clear direction or segmentation.
Visitors struggled to immediately understand which offerings applied to them.
Existing content lacked a conversion-focused structure and strategic hierarchy.
The studio needed guidance around integrating third-party booking software (Walla) while preserving a clean user experience.
Questions existed around SEO/AEO implications of moving blog content to Substack and handling YouTube content effectively.
Solution
We approached the project using a strategy-first framework, beginning with a full content and UX audit before development. The goal was to create a calmer, clearer, and more conversion-focused experience while preserving the visual elegance of the Studio Po brand.
The process included:
Strategic Site Audit & UX Review
Evaluated homepage clarity, audience segmentation, navigation structure, and conversion flow.Dual-Audience Funnel Strategy
Developed a homepage structure that clearly separated pathways for:Toronto studio visitors
Online / on-demand students
Content Architecture & Sitemap Planning
Reorganized content hierarchy to improve clarity, flow, and discoverability.SEO & AEO Strategy
Reviewed content structure and question-based formatting to support modern search behavior and answer engine optimization.Blog & Content Strategy Consultation
Evaluated the impact of moving blog content to Substack and explored hybrid publishing approaches to preserve SEO authority.Video Content Optimization
Recommended leveraging Squarespace’s vlog engine for improved video schema and discoverability of YouTube content.Squarespace Development Planning
Assessed options for:Rebuilding within the live site
using hidden development pages
creating a fully separate staging site for greater flexibility and efficiency
Third-Party Integration Planning
Structured integration of Walla booking widgets while maintaining clean UX and minimizing friction for returning studio members.
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✅ Dual-path homepage strategy for local and online audiences
✅ Strategic UX and content architecture planning
✅ Squarespace-based redesign planning and development guidance
✅ SEO and AEO-focused content structure
✅ Substack and blog integration strategy consulting
✅ Video content optimization using Squarespace vlog engine
✅ Walla booking software integration planning
✅ Conversion-focused homepage and funnel direction
Website Design
Conclusion
The Studio Po project focused on much more than visual redesign. By approaching the website through a strategic UX and content-first lens, the project established a clearer foundation for growth across both the local studio and online membership sides of the business.
The resulting strategy created a more intentional user journey, improved audience clarity, and positioned the website for stronger long-term SEO performance, content scalability, and future digital growth.
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Kind Words
I had an amazing experience working with Dennis on my new Squarespace website. From start to finish, he was incredibly collaborative, responsive, and thoughtful in his approach.
What really stood out to me was the combination of his skills—his technical expertise is top-notch, but he also has a strong eye for design and a deep understanding of marketing. That combination truly elevated the final result and made the whole process feel seamless.
It’s rare to find a web designer who excels in all three areas, and Dennis absolutely delivers. I couldn’t be happier with how my site turned out. Highly recommend!
— Stephanie Tencer, Founder & Owner
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