TRADESMAN PACKAGE
Website Design for Tradespeople
Who is this for?
If you are a solo tradesperson or have a small team and are looking to expand your reach, attract more clients and build credibility…
this package is for you.
Plumber
Electrician
Contractor
Carpenter
Cabinet maker
Painter
Drywaller | Plasterer
Roofer
Mason | Brick Layer
boost your business
Why a Professional Website Matters
As a tradesperson, having a professional Squarespace web designer create your website can really boost your business. Here are some key benefits:
Stand Out: A great website helps you stand out from the competition.
Attract Clients: Showcase your skills and attract more clients.
Build Trust: A professional site builds trust with potential customers.
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In today's digital world, a website serves as your online storefront. It allows potential customers to find you easily and learn more about your services. It establishes your presence in the online marketplace and can help you reach a wider audience.
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A professionally designed website can convey a sense of professionalism and credibility to potential customers. It showcases your expertise and attention to detail, which can instill trust and confidence in your services. A well-designed website can differentiate you from competitors and position you as a reliable tradesperson.
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A website provides a platform to showcase your previous work and services in a visually appealing manner. You can include high-quality photos or videos of your completed projects, customer testimonials, and detailed descriptions of the services you offer. This helps potential customers understand your capabilities and the quality of your work.
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With a website, you can extend your reach beyond your local area. People searching for tradespeople online can find your website and inquire about your services, even if they are not in your immediate vicinity. This expands your potential customer base and increases opportunities for new projects.
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A website enables you to provide contact information, including phone numbers, email addresses, and even online contact forms. This makes it easier for customers to reach out to you with inquiries or to schedule appointments. You can also use your website to share important updates, such as changes in availability or seasonal promotions.
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A website serves as a powerful marketing tool. You can integrate various marketing strategies, such as search engine optimization (SEO) techniques, to improve your website's visibility in search engine results. Additionally, you can use your website to publish blog posts, share informative content, or offer tips and advice related to your trade. These activities can attract potential customers and establish you as an authority in your field.
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While many tradespeople still rely on traditional methods of advertising, having a professionally designed website sets you apart from competitors who might not have an online presence. It demonstrates your willingness to adapt to modern trends and engage with customers on digital platforms.
Remember, a good website isn't a set-it-and-forget-it thing. It needs regular updates and maintenance to stay effective. But the payoff? More clients and a growing business. Let's get started on creating your perfect website!
Who Am I
Hey there, I’m Dennis Pal — your go-to guy for Squarespace website design.
With over 15 years in web and graphic design, I've got the skills to create stunning and functional websites for tradespeople like you. I’ve learned the ropes on my own and built a career helping everyone from startups to creative pros get online.
I’m all about using Squarespace’s easy-to-use tools and custom CSS to make your site stand out. Ready to level up your online presence? Let’s make it happen!
What I do
Looking for a website that showcases your trade skills?
I’m here to help! I specialize in creating custom Squarespace websites that not only look great but also help you stand out. Whether you're a contractor, plumber, electrician, or any other tradesperson, I’ll build you a site that highlights your work and attracts more clients.
I get it—building and keeping up a website can be a hassle. That's why I’m here to partner with you, making it easy and stress-free so you can focus on growing your business.
Web Services
What do I provide?
STRATEGY
Connect with Your Ideal Clients
Let’s start with a simple questionnaire and a deep-dive virtual strategy session. We’ll chat about your history, vision, current services, and goals. Together, we’ll figure out the best ways to connect with your ideal clients online.
WRITING
Establish Your Authority and Trust
Having trouble getting your message across? I’ll work with you to create content that perfectly matches your brand’s voice and goals, helping you connect with your audience effectively.
Tell us what you want to say, and we will write it for you!
CONTENT
Let’s Get Your Visuals Ready
I’ll help you gather all your visual content—logos, project images, team photos, and action shots. We’ll fill in the gaps with stock photos if anything's missing. We’ll also prep, edit, and optimize all your images for the best results.
STUNNING DESIGNS
Make Your Website Shine
I’ll work with you to create a website that’s perfect for your business or trade. We’ll focus on usability, readability, and brand identity to make sure your site looks amazing and is easy to navigate.
POWERFUL SEO
Boost Your Visibility
Struggling to get found online? I’ll use SEO best practices to make sure your website shows up on Google Search, helping you reach your ideal clients more effectively.
Support + Management
Hassle Free Website Maintenance
My Maintenance Plan Includes one one-year Squarespace Subscription for hosting, one standard custom domain, and 12 months (min) maintenance and ongoing support. This includes minor updates and changes.
How It Works
Getting started is easy! Here’s the game plan:
Chat with Me: We’ll start with a simple conversation about what you need and what your goals are.
Plan It Out: I’ll create a plan for your site, making sure it fits your style and showcases your work.
Build and Review: I’ll build your site on Squarespace, and we’ll review it together to ensure it’s just right.
Go Live: Once you're happy, we’ll launch your site and make sure everything runs smoothly.
Ready to get your new website up and running? Let's chat!
What does this get you?
A professionally designed, mobile-friendly, SEO-optimized Squarespace website with 5-7 pages:
Home page
2-4 Service pages
About page
Contact Us page
Check out our recent project for Bayfield Contracting.
Take me directly to:
Let’s unpack these pages
Home Page
Description of content options for your home page.
Home page Hero Section
A unique home page hero section (the first screen you see before scrolling down) with a thoughtful, catchy Title and Slogan, as well as the all-important CTA (Call to action button)
Value Statement Section
(What we do) One to two sentences describing the value your business provides your client. What need does it fulfill?
Our Services Section
Outline of 2-4 primary services you provide your client linked to your services pages
Other Services
A description and list of the other types of services you can provide in addition to the primary services above.
Emergency services
(optional) A special section to highlight your emergency services with contact detail.
Why Choose Us section
(optional) Describe why your clients should choose to work with you over your competitors. Here you can list any affiliations and credentials for your business.
Testimonials
A selection of your best testimonials are initially added manually. Later when you have a sufficient number of Google reviews, we can embed a Google review feed directly into this section.
Follow Us on Social
An embedded feed of some of your latest Instagram or Facebook posts. This is live and will update with every new post.
EXAMPLE
Services Pages
One unique page for each of your 2-4 primary services that dives into more details about each one.
Home page Hero Section
An amazing hero Image and Title for each Service page
About Section
A description and visual of your service.
Related sub-services
(optional) A section that lists the sub-services of this service with images and descriptions. 1-3 examples of types of this service with a description and visual or before and after examples. Optional if required.
How We Work Section
A Deeper dive into how you work or your process for these services. What steps are in the process, what exactly is provided, and what happens after completion? Any guarantees of services listed here
Emergency services
(optional) A special section to highlight your emergency services with contact detail.
Gallery of projects
A visual gallery of completed or in-progress projects with images that will expand into a lightbox for full view.
CTA (Call to action) Section
(Optional) A CTA button with text to ask if the client needs further information, a quote or an estimate. CTA can be linked to a form (email) or a phone number.
The Results Section
(Optional) 1-3 specific testimonials with an image of the completed project provide an example of a happy client and completed work.
EXAMPLE
About Page
A page about you and your business, team and partners.
Hero Section
A unique hero Image and Title
YOur Story
A Section that provides a few paragraphs about your story, how your business started, history of yourself and your business with an image or two.
The Team
(Optional) If you have more than yourself and have a team, here will list each team member with a short description and photo. If you are a solo entrepreneur, this is an excellent place to provide your personal story separate from the account of your business above.
Your Partners
(Optional) Many contractors are specialists and will work with other trusted contractors to fill specific roles and functions. Here we can list your trusted partners with Logos and links.
Gallery of Work iMages
Here, we can display a gallery of images of you and your team working on projects. This personalizes your business and gives clients a clear view of your work in progress. These would change as projects get completed.
Testimonials Section
A repeat of the testimonials section found on the home page.
EXAMPLE
Contact us Page
A page with your contact details and a form a client can fill out to request a quote, estimate or more info. We can design custom questions with you. You can include an embedded Google map and directions if you have a public facility or workshop.
Ready to Get Started?
What does it cost?
INITIAL INVESTMENT
$1200 - DEPOSIT
$1200 - LAUNCH
$2,400
OPTIONAL ONGOING SUPPORT
$50 - MONTHLY
MIN 12-MONTH CONTRACT
Tradesperson’s 5-7 Page Website Package
Don’t have your content prepared? Well, then, this is the package for you. A complete website designed and built on Squarespace with up to 5-7 pages of content.
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◎ Your time, availability and a collaborative mindset
◎ Your Brand Identity Guidelines or, at the very least, your logo
◎ Your brand-specific images and photos, we can source stock photos when required
◎ Your knowledge and expertise and understanding of what you want to say -
◎ Initial questionnaire to help us understand your business and objectives
◎ 1-2 hour content strategy session (virtual meeting)
◎ We create a Custom content architecture map (the structure of your website)
◎ We then build out the custom content in a collaborative document specific to your business
◎ up to 3 revisions on structure and content
◎ approval of content for website development -
◎ 5 -7 Page Website designed and built from the content document (additional pages can be included at an additional fee)
◎ English and One additional language version with a toggle icon (free for the first 2000 words)
◎ Website Privacy Policy & Terms and Conditions (Limited Time Only)
◎ Embedded Map on Contact Page
◎ Optimize the footer with keywords and location
◎ Google Reviews link in the footer
◎ Mobile Responsive design -
◎ Website subscription on Squarespace is NOT included. (Value $276 USD)
◎ SSL Security certificate (this is a Google requirement)
◎ Professional Email for your business (optional and free for one year)
◎ One free standard domain ($20 USD value)
◎ Additional Domains can be purchased – we can do the registration for you -
◎ Google My Business (Maps) configuration and setup
◎ Metadata/descriptions for all pages
◎ Alt text/ Image Descriptions
◎ Social Accounts Connected
◎ Post Categories, Post Tags
◎ H₁ — H₄ Headers
◎ Keyword friendly URL’s
◎ Robot.txt -
Optional Support plan:
◎ Ongoing Maintenance tasks
◎ Content updates & edits
◎ New images
◎ Monthly highlights email
Don’t need a 5-7 page website?
Then, what you need is a single one-page website to get the message out.
What does it cost?
INITIAL INVESTMENT
$750 - DEPOSIT
$750 - LAUNCH
$1,500
OPTIONAL ONGOING SUPPORT
$50 - MONTHLY
MIN 12-MONTH CONTRACT
Tradesperson’s 1-Page Website Package
Don’t have your content prepared? Well, then, this is the package for you—a complete website designed and built on Squarespace with a single page of content.
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◎ Your time, availability and a collaborative mindset
◎ Your Brand Identity Guidelines or, at the very least, your logo
◎ Your brand-specific images and photos, we can source stock photos when required
◎ Your knowledge and expertise and understanding of what you want to say -
◎ Initial questionnaire to help us understand your business and objectives
◎ 1-2 hour content strategy session (virtual meeting)
◎ We create a Custom content architecture map (the structure of your website)
◎ We then build out the custom content in a collaborative document specific to your business
◎ up to 3 revisions on structure and content
◎ approval of content for website development -
◎ Home page designed and built from the content document (additional pages can be included at an additional fee)
◎ English and One additional language version with a toggle icon (free for the first 2000 words)
◎ Website Privacy Policy & Terms and Conditions (Limited Time Only)
◎ Embedded Map on Contact Page
◎ Optimize the footer with keywords and location
◎ Google Reviews link in the footer
◎ Mobile Responsive design -
◎ Website subscription on Squarespace is NOT included. (Value $276 USD)
◎ SSL Security certificate (this is a Google requirement)
◎ Professional Email for your business (optional and free for one year)
◎ One free standard domain ($20 USD value)
◎ Additional Domains can be purchased – we can do the registration for you -
◎ Google My Business (Maps) configuration and setup
◎ Metadata/descriptions for all pages
◎ Alt text/ Image Descriptions
◎ Social Accounts Connected
◎ Post Categories, Post Tags
◎ H₁ — H₄ Headers
◎ Keyword friendly URL’s
◎ Robot.txt -
Optional Support plan:
◎ Ongoing Maintenance tasks
◎ Content updates & edits
◎ New images
◎ Monthly highlights email
What does this get you?
A professionally designed, mobile-friendly, SEO-optimized One -page Squarespace website
About Section
Service pages Section
Process Section
Gallery Section
FAQ Section
Contact Section
Check out our recent project for Homeboy Home Services.
Optional Content Pages
BLOG
I can create a blog to allow you to write articles about your work process, educational material, clients' suggestions, case studies etc. Let me design how this will function and organize categories and tags. You can use these posts to market your business on social media and email. Blog posts will also improve your SEO and searchability, helping you increase relevance and ranking in search engines.
Additional Fee (talk to us for an estimate)
PROJECT PAGES
If you wish to promote each project with more details and descriptions, I can create a project page that allows you to create an individual page for each project with a searchable summary page. I can design each project page with the content and images/galleries you need to showcase your work best.
Additional Fee (talk to us for an estimate)
CUSTOM PAGES
Any other page you may require to elaborate on a specific element of your business: such as guarantees, design & build process, legal permit requirements, educational materials or anything else you think important.
Additional Fee (talk to us for an estimate)
Other Services
We collaborate with our partner Nomari Creative to offer services in Branding, Design and all things Social.
Don’t have a logo or brand for your business? Our talented graphic designers specialize in creating memorable logos, selecting perfect typography, and curating harmonious colour palettes that embody your brand's essence. With meticulous attention to detail, we'll help you build trust, make a lasting impression, and foster strong connections with your customers. Elevate your business today with a powerful and distinctive brand identity.
Contact us to get started!
Bradning & Identity design
social meda
Maximize your social media impact with our expert management services. From captivating content creation to strategic scheduling and community engagement, we'll help you build a strong online presence. Increase brand awareness and drive meaningful engagement. Unleash the power of social media today.
Contact us to get started!
Photography
If you are located within 50km of Bayfield, Ontario, Canada, we can arrange a professional photo shoot of your team in action or photograph your completed projects. Reach out to discuss your needs.
Pricing starts at $100 plus travel for a 1-hour photoshoot (talk to us for other estimates)
E-commerce light
If you wish to market specific services or sell items, we can set up a simple e-commerce section of your website. This may be beneficial if, for instance, you represent and sell fireplaces or jacuzzis and include information specific to their delivery and installation. You can highlight each model with pricing and delivery installation service.
Initially, I recommend setting up a lightweight version of e-commerce that excludes a full cart, shipping and payment collection system and instead relies on simple email inquiries. Products are created and categorized as a typical shopping page with all the features except the Add-to-cart functionality, which is replaced by an Email Inquiry button. This allows you to quickly and easily add new items to your catalogue and will enable clients to reach out to you directly to make any purchase or pick up, delivery and installation arrangements.
This includes a general summary page of all your items that is searchable by categories (or more) and individual pages for each item.
You can expand your system later to initiate a full shopping cart with a shipping and payment collection process whenever you are ready. You can also grow into a hybrid version where some items can be sold via a cart and others only by email inquiry.
Additional Fee (talk to us for an estimate)
how to start
Let's Get Started on Your Squarespace Web Design Journey
Reach Out and Connect
Kickstart the process by contacting me via our contact form, email, or by booking a 15-minute call. We'll have an initial discovery chat to get to know each other and align our approach with your business needs.
1
Share Your Story
I'll send you a brief questionnaire to understand your business, objectives, and aspirations. Your unique story helps guide the perfect website design tailored just for you.
2
Discovery Meeting
In our scheduled discovery meeting, we'll dive into your project goals, discuss your questionnaire insights, and explore how we can work together to bring your vision to life.
3
Quote, Contract, and Deposit
After our meeting, I'll provide you with a detailed invoice and an electronic Website Development Contract for your review and approval. To start the project, a 50% deposit is required, payable via secure options like e-transfer or online credit card payment.
4
Collaboration Begins
With everything set, I’ll create a shared workspace in Google Drive for smooth collaboration. You’ll receive regular updates throughout the project, ensuring you're informed every step of the way.
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Your web design journey is a collaboration that values your story and vision. I am here to guide you through every step, ensuring a personalized and enjoyable experience.