ISREAL | SQUARESPACE | WEB DESIGN | CONTENT
Seegnal - Medication Safety Platform Redesign
Seegnal is an advanced clinical decision support system that enhances patient safety by preventing drug-related interactions and optimizing medical decision-making.
The Project
Client: Seegnal
Industry: SaaS | Medical Technology
Background
Seegnal is a small but rapidly growing startup specializing in medication safety solutions. Targeting healthcare professionals, Seegnal’s platform aims to significantly reduce alert fatigue and streamline clinical workflows, providing decision-makers in hospitals and healthcare organizations with a powerful tool to enhance patient safety. With a renewed growth focus, Seegnal recognized the need to upgrade its website to better communicate its innovative approach to a professional audience.
Challenge
Seegnal's previous website was a WordPress site that had become outdated and challenging to maintain due to staff turnover. Additional challenges included:
Platform Constraints: Managing and updating the WordPress site became cumbersome without the necessary resources.
Content Mismatch: Evolving messaging created a disconnect between Seegnal’s growth-oriented vision and the outdated site content.
Inconsistent Design: While the company began designing a new Squarespace site in-house, the early version lacked design cohesion and visual polish.
Complex Messaging Needs: Seegnal needed to present complex problem-solution content in a clear and engaging way, tailored specifically to healthcare professionals.
Solution
Working closely with Seegnal, I implemented a range of design and content solutions to address these challenges, transforming the site into a cohesive, user-focused platform that communicates Seegnal’s mission with clarity and professionalism.
Content Collaboration & New Suggestions: Collaborated on content improvements, aligning messaging with Seegnal’s refined focus on healthcare decision-makers, and introduced new sections, including a “Critical Challenges” area with a split navigation flow to present problem-solution cards.
Custom Squarespace Design: Built upon the in-house Squarespace framework, adding a bespoke design with elements that highlight Seegnal’s commitment to innovation, precision, and scientific accuracy.
Custom Timeline Integration: Installed, configured, and custom-designed a timeline plugin on the About page, giving users a dynamic way to explore Seegnal’s milestones and history.
Unique Sticky Split Navigation: Designed a sticky split navigation for the “Critical Challenges” section to enable a seamless, interactive user flow through five detailed problem-solution cards.
Milestone & News Section: Integrated a user-friendly milestone/news plugin that allows Seegnal to add new milestones easily via blog entries, maintaining relevance and freshness on the site.
Interactive & Visual Enhancements: Introduced interactive elements such as a count-up timer to showcase Seegnal’s impact, as well as Squarekicker animations for a visually engaging experience.
On-Page SEO: Applied SEO optimizations across key pages, boosting the site's visibility and ensuring that Seegnal’s content resonates with search engines as well as healthcare professionals.
Strategic CTAs: Placed strategic call-to-action buttons throughout the site, encouraging visitors to request a free demo, tailored to drive engagement and conversions.
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This section highlights the standout features and customizations that brought Seegnal’s new site to life:
Custom Timeline Plugin: An interactive timeline plugin on the About page, offering a visually engaging way for visitors to follow Seegnal’s journey and milestones.
Critical Challenges Section: A dedicated area featuring five problem-solution cards, organized with a sticky split navigation that allows users to explore Seegnal’s solutions in a unique, user-friendly format.
Milestone & News Integration: A streamlined milestone/news section powered by a plugin, which allows Seegnal’s team to add and update milestones as blog entries, keeping the site dynamic and up-to-date.
Interactive Count-Up Timer: A custom-coded count-up timer that dynamically displays key statistics, highlighting Seegnal’s impact in a memorable, visual manner.
Squarekicker Animations: Custom animations to enrich user engagement, while keeping the design aligned with Seegnal’s professional and scientific brand.
Image & Logo Enhancement: Edited and optimized images, including refined logos and visuals, to ensure high-quality, consistent branding throughout the site.
On-Page SEO: Comprehensive SEO across pages to support discoverability in the competitive B2B healthcare space.
Strategic CTAs: Clear and actionable CTAs placed strategically to guide users toward demo requests, a critical conversion goal for Seegnal’s growth.
Website Design
Conclusion
By combining strategic design, custom functionality, and content alignment, I transformed Seegnal’s website into an engaging, user-friendly platform that effectively communicates its innovative medication safety solutions to healthcare professionals.
The redesign not only enhanced visual cohesion and usability but also positioned Seegnal for growth by aligning the site with the company’s evolving message and strategic goals. This project highlights my ability to craft tailored web experiences that support both brand identity and business objectives, ensuring Seegnal can confidently showcase its value to key decision-makers in the healthcare industry.
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I'm dedicated to crafting visually stunning, responsive websites that captivate audiences and drive results. I ensure your online presence excels in search engine rankings through strategic SEO integration.
I have hired Dennis to redesign our new website. I couldn't be happier with hiring Dennis. He has contributed much more than design. His proactiveness and ability to learn the subject matter have generated many messaging ideas and design improvements. Very Recommended.
— Eyal Schneid (CEO)
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